Marketing Brand Director

Marketing Brand Director

Michelin is hiring!

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RESULTADOS CLAVE ESPERADOS

Estrategia del segmento regional
- Definir, alimentar y desplegar la estrategia táctica del segmento a medio plazo (1-3 años).
- Adaptar el modelo SAVE (Solución, Acceso, Valor, Experiencia) de LB a un plan de acción para el segmento objetivo.
- Localizar las tácticas en función de la(s) persona(s) objetivo
- Priorizar la cartera de soluciones
- Ayudar a construir la distribución regional sobre dónde jugar y cómo ganar en línea con la estrategia de acceso de LB
- Ayudar a construir la estrategia regional de precios para extraer y maximizar el valor manteniendo la competitividad.
- Dirigir la gestión de las relaciones con los clientes: captación, fomento, valor, conversión, retención (valor del ciclo de vida del cliente) con el apoyo del equipo de captación de la región. -

Supervisar y contribuir a la adaptación del contenido a las necesidades de su segmento, incluyendo
- Perfeccionar el recorrido del cliente del segmento, identificar sus momentos clave (insights) y proporcionar información a LB para su posible evolución
- Garantizar que las previsiones y la oferta estén alineadas con las ambiciones comerciales de la región (tendencias del cliente y del mercado, ciclo de vida del producto, etc.).

Coordinar y priorizar los proyectos ad hoc y el presupuesto dedicado
- Analizar las oportunidades potenciales de asociación en función de las características del segmento y de la marca
- Dirigir y supervisar el crecimiento y el rendimiento del segmento (mercado/financiero (P&L)), basándose en el plan general de G2M en línea con los KPI de LB
- Establecer y gestionar la revisión del segmento para los comités de dirección de la región y las revisiones G2M de LB/Región.

Experiencia requerida:
- Realización de diferentes tipos de análisis (mercado, competidores, finanzas, productos)
- Seguimiento de empresas
- Elaboración de planes de acción
- Gestión de proyectos, lanzamientos de productos,
- Trabajar en funciones de marketing

Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

Get in the driver’s seat and be on your way to a meaningful professional journey!